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NextGen E-Commerce
Engineering Case Study // E-commerce

NextGen E-Commerce

A complete headless migration transitioning a lagging Magento monolith into a sub-50ms Next.js storefront backed by Shopify Plus.

Provable Impact
42%Reduction in Cart Abandonment

The Systemic Breakdown

The prior monolithic environment collapsed during Black Friday holiday spikes. Page Time To First Byte (TTFB) exceeded 2 seconds, crushing mobile conversion rates.

Architecture View
System View

The Algorithmic Resolution

We deployed a fully headless architecture, statically generating the 50,000+ product catalog pages at build time. Dynamic cart states were managed client-side using React Query to bypass server queuing entirely during checkout.

Engineering Stack Deployed

  • Next.js (App Router)
  • Vercel Edge Network
  • Shopify Storefront API
  • Tailwind CSS

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